E & A Marketing
973 - 556 - 4700
Web Solutions for Contractors & Small Business
 

If you don't have all the customers you need to succeed right now, then ask yourself. . .

"Why a Website? Why Me? Why Now?"

"I don't need a website,"  you're saying.

Well, it may surprise you (or it may not), but you're wrong.

Very wrong.

Websites today are used by many different businesses, for many different reasons.

Websites are not just a matter of "e-commerce," like most people think.

They are much more than that...

Websites are powerful tools that will enable you to...

  • Market your products and services...

  • Display photos of what you’ve done for other customers…

  • Provide better customer service...

  • Maintain constant contact with your prospects...

  • Serve your local or "preferred" clientele...

  • Acquire an almost instant "guru" status...

  • Get your book published or self-published...

  • Attract more business partners or investors...

  • Operate your own small business...

  • Advertise for jobs available in your company...

  • Promote your resume while looking for a job...

  • Connect with people with similar interests...

  • Buy and sell (for profit!) leftover materials on auction sites...

  • Sell other people's products as an affiliate...

  • Research your industry to better serve your clients...

  • And much, much more, very economically!

Think about it

More and more people are using the Internet to promote their wares, reach their customers, or connect with like-minded people. A Website is not just a "business."

There are so many uses!

The current economic slowdown has turned the Web into an incredible boon for people who want to take advantage of the Internet to grow their business with LESS effort, LESS money, and LESS energy.

What services do you currently perform? What knowledge are you "selling" right now? What skill-set that you possess could you sell to others?

For example, you can be...

  • A car mechanic...
  • An electrical contractor...
  • A plumbing contractor...
  • A massage therapist...
  • An industrial architect...
  • An interior decorator...
  • A marketing consultant...
  • A landscape designer...
  • A remodeling contractor…
  • A personal trainer...
  • A freelance writer...
  • A car dealership...
  • An expert with antiques...
  • A baseball cap collector...
  • A Real Estate agent or Broker...
  • An foreign language interpreter or translator...
  • A comic strip artist...
  • A visual basic programmer...
  • A ceramic doll importer...
  • An investment analyst...
  • A professional speaker...
  • A cookbook editor...
  • And so on...

... Any & all of these situations are PERFECT for the Internet!

How many times have you thought,

"Do I really need a Web Site to compete in business today?"

The answer is – Probably Not – though, don’t rule out the possibility altogether. Remember, your customers have to come from somewhere.

Is It Only About Selling?

No, it's more than that... Much more. Your Website can be used for many different reasons, from marketing and promoting your business, to gathering prospects and selling overstock supplies, to advertising for help.

But this is just the tip of the iceberg!

Many people jump onto the Web for a variety of reasons. In general, your Website can be used for one of five major benefits:

  • A distribution channel — whether it's to simply set-up a faster ordering process with a distributor, or to offer digital files such as software, e-books, graphics, etc;
     
  • A marketing channel — to gain greater exposure and credibility, such as publishing an e-zine to attract targeted prospects or gain a wider area of influence;
     
  • A sales channel — to add an extra income or sales process to your existing business model, or perhaps to "up sell" your current client base with additional offers, or post photos of completed projects;
     
  • A communications (or support) channel — to offer better customer service, answer questions faster or just to increase productivity with your current customer base;
     
  • Or every combination of the above.

Many times, contractors and small businesses will play follow the leader and place an ad in the yellow pages or newspapers, or they will send out fliers. Some will only depend on word of mouth, these being the most sought after customers.

With all of these, other than word of mouth, you are squeezed in among all your competitors. See, it's easier for printers to place advertising groups by alphabetical order.

People needing work done use these lists to start a lottery. They will call number after number trying to get someone to give them a low price, causing everyone to lower their prices for a chance to get the work.

The customer gets the lowest price and wins, while the contractor and small business works for less money and looses.

The smartest way to get more money for your work is to

s e p a r a t e   y o u r s e l f

from the lottery and build value when you are offering your services.

If your competitors are only competing on low price, let them lose their money.

Separate yourself by building value with your Website and offering proof that you are worth more.

Only your Web Site can help you do this economically:

  • How much can you say about your company in a yellow page ad?
  • How much can you say about your company in a newspaper ad?
  • How much can you say about your company in a one-page flyer?
  • How expensive is it to produce these types of advertising versus the return?
  • How hard is it to advertise seasonally or to offer specials?

With your Website, you will have a separate page devoted to each specialty that you offer. Each of these pages will have photos of the work that you’ve done.

If you’re working on larger projects, you will have a progression of photos to show new customers how you work through each stage of construction.

You can offer a separate page with the answers for frequently asked questions. Your choices are endless.

You can display pictures of happy, satisfied customers along with their testimonials. You can publish photos of yourself and your crews for all to see. You can have a list of all satisfied customers, positioned by industry, to show your experience level.

Many more things will be possible with your Website that are just to costly to do with any print media.

You can even set up a pre-formatted page for customers to fill in and automatically send you a request for service.

Your customers wouldn’t even have to pick up their phone, and they would have 24/7/365 access to your business.

Think about the way email is used today.

You can email a newsletter each month to your customers for:

  • getting feedback on your services to use on your testimonial page;
  • monthly and seasonal specials;
  • new services that you are offering;
  • additions to your customer base;
  • reminders of the last time you did work for them and ask how they're doing;
  • starting a blog to interact with your prospects and help you decide what services you should add;  
  • let one customer know what another customer is looking for, in case their businesses are in need of each other.

Talk about building value and being ahead of your competition.

Have you ever thought about what it costs you to get a customer? Or the work involved in keeping a customer? Your Website can solve all this by placing all your information in one place for everyone to see.

Now it becomes your marketing and branding instrument that you add to as your business grows. And, it will grow.

Call today, 973 - 556 - 4700, or to discuss your possibilities. You’ll be happy to find out how easy this is to get started.

Thank you for your time,

Al Brouillard

E & A Marketing

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